Most people do not want to spent any money. Period.
When it comes to a project or business venture, this is not a good start. The adage you get what you pay for rings true, very loudly – quickly.
Free or low-cost DIY website builders glisten like a comforting seam of gold in a black void of confusion.
The problem with DIY website builders
- You need an eye for design to create something that looks good
- You need an understanding of UX (user experience) to create an effective website
- Many builders promote ‘no code required’ as a good thing, but this is incredibly limiting
- Minimal scope for expansion
- You are reliant on the survival of the company
- The homepage can be a honeypot, with style and structure beyond the homepage often falling down
- Industry-leading plugins that address aspects of functionality such as SEO (search engine optimisation) are not available
I’ll be blunt: if you are serious about your website, don’t use a DIY website builder.
If you lack design skills, the probability is that your efforts to create a website will result in disappointment, based on one of two possible realities:
Your website looks bad, and you know it (the best outcome)
Nobody wants to engage with a website that looks bad. And if it looks bad, the UX is probably going to be bad, too. Failure ensues.
If you decide to recruit the services of a website designer at the point of realisation, you will spend the money you should have spent from the outset. On the plus side, you will have a greater appreciation of the website design process.
Your website looks bad, and you don’t know it (oh dear)
Unfortunately for eyeball around the world, this is all too true across the board.
Too many people design websites that they think look good; they create for themselves, not their intended audience, seeking validation from their mother, best friend and cat. This, of course, is usually a completely pointless task – infected with either bias or irrelevance (to the intended audience).
Thankfully, bad websites eventually gather digital dust because they reach a point when it even pains Google to look at them.