Many people fail to understand or consider Search Engine Optimisation (SEO) when writing content. If you are not reliant on being found on Google, SEO is irrelevant. But if you are, not paying attention to SEO is simply ridiculous.
I write for current clients and potential clients who arrive on my site via word of mouth. I do not write with SEO in mind, which is incredibly liberating.
If I needed clients via Google search, I would take a very different approach.
Where to start in under one hour
I advise checking out Moz’s Whiteboard Friday three-part introductory series to SEO:
Many people starting out have absolutely no awareness of the importance of keyword research, yet it is critical in ensuring that you have a shot at getting on the first page of Google if that is your goal.
If you are not on the first page of Google for your target keywords, nobody will find you.Page 1 or die
How dreams die on the page
Many people have an idea, write it up, hit publish and wait.
They lose motivation.
They stop writing.
Their dreams die.
Unless people are actively searching on Google for content that has been created purposefully to attract those people, you are dead in the water.Understand what people are looking for
This where Ubersuggest comes in.
Ubersuggest for keyword research
Type your keywords into Ubersuggest and see approximately how much monthly traffic is generated from those keywords.
Some examples of what you can do with Ubersuggest:
- You can specify a target country
- See suggested keywords to help you decide specifically what to write about
- Discover how much traffic your competitors get
- Learn about who is searching for content based on demographics
Landing a plane on top of a skyscraper
Finding popular keywords is not enough. If you try and get traffic using the same keywords as everybody else, you will likely fail.
Trying to get traffic in a saturated market using the same keywords everybody else is using is like trying to land a plane on top of a skyscraper. It’s too difficult, and there is no space.
You need to look deeper at the data and target a niche. The key is to find high traffic volume and low competition keywords.Don’t follow the crowds
For example, if you are a guitarist, instead of targeting ‘guitar lessons online’, target ‘blues guitar lessons online’, if blues is of interest to you. There will be fewer people searching for blues-related content, but likely enough to make your efforts worthwhile – the smallest viable audience.
The smallest viable audience
Seth Godin discusses the benefits of finding the smallest viable audience.
This is powerful: